Essentials of business communication by rajendra pal s.korlahalli pdf download

 

    Key .. Pal, Rajendra and Korlahalli, J. S., Essentials of Business. cppdf. Read/Download File Report Abuse Objectives: Communication is a very essential skill for the managers to be .. Essentials of Business. Communication is a vital force, it is an important aspect of effective business .. Essentials of Business Communication: Rajendra Pal, J.S Korlahalli, Sultan. Essentials of Business Communications Rajendra Pal and JS Korlahalli Sultan from Effective Business Communication by Herta A. Murphy, McGraw Hill . Interested in Business nvensigtitape.tk? Download the Android app Course Hero is not sponsored or endorsed by any college or university.

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    Essentials Of Business Communication By Rajendra Pal S.korlahalli Pdf Download

    It is easy to make out that communication is what has enabled us to develop the .. Pal, Rajendra and Korlahalli, J. S., Essentials of Business. This book on Business Communication is for nvensigtitape.tk, B.B.A, M.B.A, B.B.M, B.C.A Essentials of Business Communication by Rajendra Pal & J. S. Korlahalli. Business Communication - Download as .rtf), PDF File .pdf), Text File .txt) or read online. Essentials of Business Communication,10th Ed., RAJENDRA PAL AND KORLAHALLI. (T to) INTERNAL COMMUNICATION Stages in Credit Enquiry - Request is toa Customer to sided give reference, Customer letter .

    Course Objectives: To familiarize the students with the basic fundamentals of the accounting and understand the accounting mechanism necessary for the preparation of the financial statements. Final Accounts with Simple Adjustments Excluding the adjustments of bad debts etc. V 12 Hrs. Average Due Date, Account Current. Self-Balancing Ledgers Learning Outcome: After studying this course, the students will be able to define bookkeeping and accounting, explain the general purposes and functions of accounting, explain the differences between management and financial accounting. Students can describe the main elements of financial accounting information assets, liabilities, revenue and expenses and identify the main financial statements and their purposes.

    This course is designed to make student conversant with the basic forms, formats and techniques of business communications. This course will give student the exposure of all relevant communicational theories so that they become a highly confident and skilled writer. Use of Punctuations I 10 Hrs.

    Learning Outcomes: After completion of the Communication Studies program, students should be able to apply appropriate communication skills across settings, purposes, and audiences, demonstrate knowledge of communication theory and application. Sharma, Shiv N. To help develop the critical ability to distinguish between essence and form, or between what is of value and what is superficial, in life - this ability is to be developed not for a narrow area or field of study, but for everyday situations in life, covering the widest possible canvas.

    To help students develop sensitivity and awareness; leading to commitment and courage to act on their own belief. It is not sufficient to develop the discrimination ability; it is important to act on such discrimination in a given situation. Knowingly or unknowingly, our education system has focused on the skill aspects learning and doing - it concentrates on providing to its students the skills to do things.

    In other words, it concentrates on providing How to do things. The aspects of understanding What to do or Why something should be done is assumed.

    No significant cogent material on understanding is included as a part of the curriculum. Self- Exploration What is it?

    Understanding Harmony in the Human Being - Harmony in Myself, understanding human being as a co-existence of the sentient, I and the material Body. Understanding the Body as an instrument of I I being the doer, seer and enjoyer Understanding the characteristics and activities of I and harmony in I. Understanding the harmony of I with the Body: Sanyam and Swasthya; correct appraisal of Physical needs, meaning of Prosperity in detail Programs to ensure Sanyam and Swasthya.

    I 12 Hrs. Understanding harmony in the Family- the basic unit of human interaction.

    Business Communication

    Understanding values in human-human relationship; meaning of Nyaya and Program for its fulfilment to Ensure Ubhay-tripti; Trust Vishwas and Respect Samman as the foundational values of Relationship.

    Understanding the meaning of Vishwas; Difference between Intention and Competence. Visualizing a Page 7 of 29 8 universal harmonious order in society- Undivided Society Akhand Samaj , Universal Order Sarvabhaum Vyawastha - from family to world family! Natural acceptance of human values. Definitiveness of Ethical Human Conduct. Course Outcomes: After studying this course the students are encouraged to discover what they consider valuable.

    Accordingly, they should be able to discriminate between valuable and the superficial in real situations in their life. Reprinted , Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Gaur, R. Sangal, G. Dhar, R. Course Objectives: This course would impart knowledge to the students regarding the application of accounting principles in different situations Page 8 of 29 9 12 Hrs.

    Course Outcomes: After studying this course, the students will be able to understand accounting knowledge about complex business activities and they are also able to develop a global perspective of business situation and institutions.

    The Students will also learn the knowledge of accounting policy and accounting treatment about complex business activities. Students will also able to understand the differences in accounting policies around the world.

    Tulsian, Financial Accounting, Pearson Publication. Course Objectives: This course would help the students in gaining knowledge of basic laws governing the business. Partnership Act, Introduction, Registration and Dissolution. V 11 Hrs. Promissory Note, Bill of Exchange and Cheques. Consumer Protection Act Page 9 of 29 10 Learning Outcomes: After studying this course, the students are able to understand and appreciate the functioning of law and legal systems and are able to apply those principles to problem-solving exercises.

    The students became aware about the incompleteness of law and the continuous state of development of legal principles; and also develop critical thinking and problem solving skills.

    Robert W. Course Objectives: The Macroeconomics course is designed to provide students with a unified framework that can be used to analyse macroeconomic issues such as flow of income and expenditure, national income, consumption function, theory of investments, interest rates determinants, inflation, monetary and fiscal policies.

    Learning Outcomes: Upon successful completion of the course, the student should be able to demonstrate a basic understanding of news relating to the economy as a whole, the Page 10 of 29 11 economic implications of changes in government fiscal or monetary policy; how interest rates are determined and the role of interest rates in personal and corporate decision-making; and critically apply economic concepts when participating as a citizen in a democratic society.

    Agarwal, Macroeconomics Theory and Policy, 1 st Edn. Andrew B. In a work situation in which heated words and flaring tempers are frequent, the participants are unlikely to make their usual productive effort.

    A rollicking, jovial work situation is likely to have an equally adverse effect on productivity. No doubt, somewhere between these extremes lie the ideal productive viewpoints. Outright denial of the communication privilege can lead to emotional upset, for people hold dear their right to communicate. On the other hand, excessive personal communication can interfere directly with their work effort.

    Probably somewhere in the middle ground lies the optimal policy toward personal communication. Personal communication can also help form viewpoints opinions, attitudes, beliefs. As illustrated in the account of Dan's workday at Typical, Dan and his car-pool friends spent some of their conversation time discussing a proposed new promotion policy; and in so doing, each helped crystallize the others' viewpoints. It is a process that determines much of what organization members think about their organization, coworkers and work situation in general.

    What they think can affect their relationship with the organization and have a direct influence on their productivity. It may hopefully help in appreciating the importance of communication to an individual and an organization. It shows how extensive communication is and how it permeates through every segment of the organization in a most complex way.

    It shows that good communication is vital to the organization s successful operation and equally imperative for a man s personality development. These conclusions, combined with the convincing evidence that most organizational communication is inadequate, leads to yet another conclusion: that communication is an 17 18 area that deserves further study by those concerned with improving the organizational operations. Sender: He is a person who initiates the communication process.

    Receiver: The listener who receives and encoded message and attempt to decode the same in its true spirit. Message: it is an encoded idea transmitted by the sender. Internal and External Communication: A communication within organization is internal communication and communication with outside the organization is external communication. Attempt a suitable definition of the term communication and elaborate your definition.

    It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding. Write a not on the need and importance of business communication. What is meant by the communication situation? Do the following constitute communication situations? What are the various steps in the communication cycle? What is brain drain? Why does brain drain occur? Pal, Rajendra and Korlahalli, J. Lesikar, Raymond V. Sharma, R. Karam Pal Course: MBA Course Code: CP Lesson: 2 Effective Communication Skills Objective: The major objective of this lesson is to create an understanding in the minds of students regarding various communication skills and also let them know the relevance of such skills.

    Structure 2. As such, the top management of an organization should ensure that adequate and smooth communication flows in all directions and it is effective as well. A periodic review of the existing pattern of communication effectiveness should be made. This review would, on the one hand, reveal the direction in which the existing situation falls short of organizational requirements and, on the other would reveal the underlying forces responsible for the prevailing state of affairs as also the actions required to remove those.

    Communication is, however, one of the most difficult of all the managerial activities to measure. Quantitative and objective proof of the success of 21 effectiveness is extremely hard to come by. However, in evaluating communication, much can be accomplished by a systematic approach utilizing a planned method of evaluation that likes for results in terms of stated objectives and takes into account both success and failure.

    Any assessment of communication, as such, requires the determination of the criteria for this evaluation and fixation of norms in respect of these criteria.

    Both of these are, further, to be oriented to the basic objective of the process itself. In general terms, the objective of communication may be defined as the passing of ideas and understanding from the sender to the target with the view to getting the desired behavioural response from the latter.

    The finding out of the actual behavioural responses and comparing these with the expected ones, however, in case of this continuously on-going process, presents insurmountable difficulties.

    The ultimate objectives of the communication are related to the communication programmes through their relationships with immediate objectives. Effective communication, as such, might be the accurate transmission and receipt thereof and its correct understanding.

    There are several elements in communication that can be evaluated to assess directly the effectiveness of communication. Effective communication is needed at all stages in order to ensure this welfare. At the planning stage, information is needed on the various aspects of the enterprise, the feasibility of the project being undertaken, finances involved, man-power required, marketing conditions, publicity campaigns, etc.

    At the execution stage, orders are issued to the employees to start work, the workers associated with the project are constantly motivated and kept involved, a sense of discipline is cultivated 2 22 among them and their morale is kept high. All this requires constant two way communication between the managers and the employees.

    Then at the assessment stage, the manager is again required to communicate with various sources, both internal and external, to assess the success of the project, and if a need is felt, to envisage modifications in the future plans. In view of this elaborated and complex commercial structure, communication can be used for any or more of the following objectives: 1.

    Information 2. Advice 3. Order 4. Suggestion 5. Persuasion 6. Education 7. Warning 8. Raising morale 9. It can be done either through spoken or written language or by using other system of signs or signals.

    Managers need complete, accurate and precise information to plan and organize; employees need it to translate planning into reality.

    External information Information on the following aspects is very vital for the existence and welfare of any organization: 1. Information about its products: i consumer response to its products in comparison with competing products with reference to quality as well as price, ii whether they are being produced in conformity with the latest trends. Information about the availability of credit: the nature of the various financial institutions and the terms and conditions on which credit is offered by them.

    Information about the availability of raw materials: how better quality raw materials can be procured on easier terms, or if there are any cheaper substitutes available. Information about the Government rules and regulations: what kind of affect the rules and regulations of the Government and the changing political scene can have on the product policy of the organization. Information about the advertising media: their efficiency, suitability, relative merits and the expenses involved.

    Information about the latest development in the fields of science and technology: how latest innovations can be used to modernize the production techniques wither to improve the quality of the products or to effect economy in labour, time, money, etc. Internal information Internally, information should e freely given to the employees on the following points: 1.

    Information on job assignments and procedures governing them: Information about the precise nature of every employee's job, its scope and the procedures governing it should be readily available with every employee as well as in the files of the organization. Information on status and decision-making powers: The exact designation of the officers and their decision-making powers enjoyed by them should be clearly defined.

    General information on the policies and activities of the organization: If the employees are kept well informed about the policies of the organization and other related aspects, it inculcates among a sense of belonging and gives them greater job satisfaction. It also helps them to acquire confidence in themselves. Information is always factual and objective. But advice, since is involves personal 4 24 opinions, is likely to be subjective.

    Information is neutral in itself. When it is offered to a person, he may use it as he likes. But advice is given to him either to influence his opinion or his behaviour. I may prove helpful, but it may also lead to disaster. Importance of advice Commercial activities in the modern world have become extremely complex.

    Each individual activity needs specialized handling, which cannot be expected from people working single-handed. If he wants to run his business successfully, he will have to seek expert advice quite frequently. Within the organization, the supervisory staff is required to advise the junior employees. Supervisors are usually persons of long standing and have a great deal of experience at their command. Being in close contact with their superiors usually the board of directors they are well familiar with the policies and functioning of the organization.

    They are, therefore, in an excellent position to guide, counsel or advise their subordinate staff. Advice flows horizontally or downwards Advice by its very nature flows horizontally or downwards. Expert advice from outside flows horizontally.

    business communication rajendra pal korlahalli ebooks for download | results

    The boards of directors advising one another on some policy matter are also engaged in a kind of horizontal communication. But advice soon starts flowing down to the management personnel, the supervisory staff and the subordinate staff or the operatives. How to make advice effective While offering advice, the advisor should keep the following points in mind: 5 25 1.

    Advice should be both man-oriented and work-oriented, i. It means that while explaining the complexities and subtleties of a job, the adviser ought to keep in mind the understanding power of the person he is advising. Advice should not be given to persons to make him feel conscious of his inferior knowledge or skill.

    If the adviser assumes a patronizing tone, the other person is bound to resent it. So the adviser ought to be very friendly in his attitude. The only justified motive of giving advice is the betterment of the worker. The adviser should genuinely feel this motive. And he should give this very feeling to the worker. He should so mould his tone and phrase his language that he makes the other persons feel absolutely at ease.

    If given in a right tone, advice can often promote better understanding between the adviser and his subordinates. It can prove that the adviser is taking personal interest in his subordinate staff and is, therefore, interested in their welfare.

    If the subordinate staff is given freedom to react, advice can become a two-way channel of communication. It may perhaps bring about some excellent suggestions for the improvement of the organization's functioning.

    Counseling Counseling is very similar giving advice. Only, counsel is objective and impersonal. The counselor is a man of greater skill or knowledge on some specific subject and he offers his counsel without any personal interest or involvement.

    Advice has a personal touch about it; counsel is almost professional. Advice is often unsought and is unwelcome; counsel is eagerly sought.

    Even an efficient employee may become tardy and indifferent if he is facing some personal problems at home. This may adversely affect the working of the organization. It may also infect other employees and lower their morale. Such employees are encouraged to consult the counseling department, which has on its staff a panel of doctors, psychologists and social workers. These experts hold a series of sittings with the employees and thrash out their problems.

    The employees are restored to their mental and physical health and the conditions in the organization are brought back to the normal. It is a directive to somebody, always a subordinate, to do something, to modify or alter the course of something he is already doing, or not to do something. Whatever be the nature and size of an organization, orders are absolutely necessary for it.

    The downward flow of information is dominated by orders. Types of order Keeping different aspects of orders in mind, we can classify orders in various ways: a Written and oral orders. Written orders are usually given in the following cases: 1.

    The order is of a highly responsible nature. It is essential to keep a record of it and to make it absolutely specific. The task is repetitive in nature. It is cumbersome and inconvenient to issue oral orders every time the task is to be done. The person being ordered is remotely situated and it is not possible to give him oral orders. Oral orders are given in the following cases: 1. The job is required to be done immediately. It is ordinary job and there is no need of maintaining any written record.

    There is a kind of permanent superior-subordinate relationship between the giver and the receiver of the order and the order-giver does not feel the need of entering into the cumbersome process of issuing written orders. If orders are related to one particular activity, they are specific.

    If there are a number of activities having operational similarities, general orders may be issued to cover all of them. Again, in case it is not possible to foresee all the attendant situations connected with an activity, it may become necessary to issue general orders. Procedural orders specify procedures to be adopted. They are general by nature. Operational orders are more closely related to the job in hand. They specify how a particular job is to be done. Mandatory orders have to be obeyed.

    Discretionary orders are usually in the nature of recommendations. They suggest what is desirable, what should be done. But it is up to the receive; to see their feasibility and to decide whether he ought to carry them out or not. The Head Office may issue discretionary orders to the branch manager, for the branch manager, being present on the spot, knows better whether the orders are to be carried out or not.

    Characteristics of an effective order 1. I must be clear and complete so that the person who receives the order knows exactly what to do, how to do and when to do it. It execution should be possible, that is, the person who has to execute it has the materials, tools, equipment, time and ability to execute it. If any hurdles are likely to be experienced, the order should specify how they are to overcome.

    It should be given in a friendly way so that it is not resented and is not carried out reluctantly. Instruction Instruction is a particular type of order in which the subordinate is not only ordered to do a job but is also given guidance on how to do it.

    Communication Skill is Job Requirement Some areas like personal, public relations, marketing, sales, labour relations call for exceptional communication skills. Professionals like editors, writers, teachers, advocates, researchers etc.

    Executives are also expected to make speeches, prepare pamphlets, brochures, souvenirs, and give interviews to the media in order to project a favourable image of their organization. Thus the ability to communicate effectively has become a very important job requirement. He ranks this ability higher than other essential attributes such as the capacity for hard work, the ability for making sound 10 11 decisions, academic qualifications and ambition-drive.

    And this view is endorsed by numerous surveys conducted by a number of American universities and other scholars in the field. By design, our illustration is both detailed and scant. It is detailed because it consists of examples of the minute and specific communication events that occur in business.

    It is scant because at best it covers only a sample of an almost infinite number of events. For this review we could select any organization, as communication is vital to every conceivable type. Our choice is the Typical Company, manufacturer of a line of quality whatsits. The Typical Company is moderately large, with scores of departments and hundreds of workers doing a thousand and one tasks. It employs crews of salespeople who sell the manufactured whatsits to wholesalers all over the country.

    Like most companies in its field, Typical works to move its products from wholesaler to retailer and from retailer to the final consumer. And it works to keep the consumer happy with the purchase. The Typical Company is indeed typical. Our review begins with the workday of Dan D. Worker, a clerk in Typical's order department. We could, of course, have selected any of Typical's employees. Dan's daily communication activities begin the moment he awakens. But for our purposes, we shall pick up Dan's 11 12 activities as he rides to work in a car pool with three co-workers.

    Of course, Dan and his car-pool companions communicate as they travel. Obviously, communication has a social use, and riding to work is a form of social occasion for Dan and his friends.

    Most of their talk is about trivial matters. They talk primarily to entertain themselves and to while away the time. There is a joke or two, some comments about politics, a few words about an upcoming football game, and some talk about plans for a getaway weekend fishing trip. Such talk, of course, is of little direct concern to Typical, except perhaps as it affects the general happiness and welfare of the company's workers.

    In time, the conversation drifts to subjects more pertinent to Typical and its operations. Someone mentions a rumor about a proposed change in promotion policy. Then Dan and the others bring up their own collection of rumors, facts, and opinions on the subject.

    And in the process, they giving, receiving, or handling information. Nothing that he did directly involved making whatsits, which, of course, is the Typical Company's main reason for being. Yet the importance of his activities to Typical's operations is unquestionable. Obviously, Dan's work assignment more directly involves communication than do many others at Typical. But there are many other communication-oriented assignments in the company, and every Typical employee's workday is peppered with communication in one form or another.

    If we were to trace the workday of each Typical employee and combine our findings, we would come up with an infinitely complex picture of the communication that goes on at Typical. We would see that communication indeed plays a major role in Typical's operations. As we can see from reviewing Dan's half hour at Typical, these activities fall in three broad categories of communication: internal-operational, external-operational, and personal.

    Internal-Operational Communication Internal-operational communication consists of structured communication within the organization that directly relates to achieving the organization's work goals.

    By structured we mean that such communication is built into the organization's plan of operations. By organization's work goals we mean the organization's primary reason for being - to sell insurance, to manufacture nuts and bolts, to construct buildings, and the like. The Typical Company, to use a familiar example, has as its major work goals the making and selling of whatsits. To achieve these work goals, it has an established plan of operations, in which communication plays a major role.

    More specifically, each Typical employee has an assignment within the plan. In order for the plan to work, some communicating must be done. Some of the assignments require certain working information. In order for all assignments to be performed as a harmonious and unified effort, certain coordinating information must be communicated. All of this information flow is internal-operational communication. Specifically, internal-operational communication is carried out through any number of structured activities.

    In the Typical Company, for example, must of the internal-operational information is entered into the 13 14 company computer from executive workstations to become part of Typical's database. From the database, programmed reports are developed to give each operations department the information it needs. Then the reports are communicated back to specific workstations; for example, sales reports and inventory records combine to communicate production needs to the production planning department.

    Finally, the production planning department communicates these needs to the various production departments through a strategically planned work schedule. Within each production unit and among production units, of course, additional communicating must go on. Superiors make decisions and transmit them to subordinates. Departments exchange information, and workers communicate working information with one another. Memorandums are written, reports are prepared, and conversations are held-all in the process of coordinating efforts and supplying the information needed for achieving the organization's goals.

    In every company division and in every activity, similar internal-operational communication occurs.

    External-Operational Communication External-operational communication is that part of an organization's structured communication concerned with achieving the organization's work goals that is conducted with people and groups outside the organization. It is the organization's communication with its publicssuppliers, service companies, customers, and the general public.

    In this category fall all of the organization's efforts at direct selling-sales representatives sales spiels, descriptive brochures, telephone call-backs, 14 15 follow-up service calls, and the like. Also included are all of the organization's advertising efforts-for what is advertising but a deliberate, structured communication with an organization's publics? Radio and television messages, newspaper and magazine space advertising, and point-of-purchase display material obviously play a role in the organization's plan for achieving its work objective.

    Also in this category is everything the organization does to enhance its public relations. These activities include the organization's planned publicity, and the condition of its physical plant. All these and many more communication efforts combine to make up the organization's external-operational communication.

    The extreme importance of an organization's external communications hardly requires supporting comment. Certainly it is obvious that any business organization depends on outside people and groups for its success. It is an elementary principle of business that because a business organization's success depends on its ability to satisfy customers' needs, the organization must communicate effectively with these customers.

    It is equally elementary that in today's complex business society, organizations depend on one another in manufacturing and distributing and services.

    This interdependence necessarily creates needs for communication. Like internal communications, these outside communications are vital to an organization's operation. Personal Communication Not all the communication that goes on in an organization is operational however: in fact, much of it is without purpose as far as the organization is concerned.

    Such communication may be classified as personal. Human beings are social animals. They have a need to communicate, and they would communicate even when they have little or nothing to say. In fact, they communicate even when they do not communicate anything. Much of the time friends spend with one another is devoted to communication, for it is simply the thing to do when people get together. Even total strangers are likely to communicate when they are placed together, such as on a plane trip, in a waiting room, or at a ball game.

    Such personal communication also takes place in the work situation, and it is part of the communication activity of any business organization. Although not a component of an organization's plan of operations, personal communication can have a significant effect on its success.

    This effect stems from the influence personal communication can have on the viewpoints opinions, attitudes, and beliefs of the organization's members. Workers' viewpoints towards the organization, their fellow employees, and their assignments directly affect their willingness to do assigned tasks.

    And the nature of conversation in a work situation affects viewpoints. In a work situation in which heated words and flaring tempers are frequent, the participants are unlikely to make their usual productive effort. A rollicking, jovial work situation is likely to have an equally adverse effect on productivity.

    No doubt, somewhere between these extremes lie the ideal productive viewpoints. Outright denial of the communication privilege can lead to emotional upset, for people hold dear their right to communicate.

    On the other hand, excessive personal communication can interfere directly with their work effort. Probably somewhere in the middle ground lies the optimal policy toward personal communication. Personal communication can also help form viewpoints opinions, attitudes, beliefs.

    As illustrated in the account of Dan's workday at Typical, Dan and his car-pool friends spent some of their conversation time discussing a proposed new promotion policy; and in so doing, each helped crystallize the others' viewpoints. It is a process that determines much of what organization members think about their organization, coworkers and work situation in general.

    Business communication rajendra pal and korlahalli

    What they think can affect their relationship with the organization and have a direct influence on their productivity. It may hopefully help in appreciating the importance of communication to an individual and an organization. It shows how extensive communication is and how it permeates through every segment of the organization in a most complex way. It shows that good communication is vital to the organization s successful operation and equally imperative for a man s personality development.

    These conclusions, combined with the convincing evidence that most organizational communication is inadequate, leads to yet another conclusion: that communication is an 17 18 area that deserves further study by those concerned with improving the organizational operations.

    Sender: He is a person who initiates the communication process. Receiver: The listener who receives and encoded message and attempt to decode the same in its true spirit.

    Message: it is an encoded idea transmitted by the sender.

    Internal and External Communication: A communication within organization is internal communication and communication with outside the organization is external communication. Attempt a suitable definition of the term communication and elaborate your definition. It is a bridge of meaning.

    It involves a systematic and continuous process of telling, listening and understanding. Write a not on the need and importance of business communication.

    What is meant by the communication situation? Do the following constitute communication situations? What are the various steps in the communication cycle? What is brain drain? Why does brain drain occur? Pal, Rajendra and Korlahalli, J. Lesikar, Raymond V. Sharma, R. Karam Pal Course: MBA Course Code: CP Lesson: 2 Effective Communication Skills Objective: The major objective of this lesson is to create an understanding in the minds of students regarding various communication skills and also let them know the relevance of such skills.

    Structure 2. As such, the top management of an organization should ensure that adequate and smooth communication flows in all directions and it is effective as well.

    A periodic review of the existing pattern of communication effectiveness should be made. This review would, on the one hand, reveal the direction in which the existing situation falls short of organizational requirements and, on the other would reveal the underlying forces responsible for the prevailing state of affairs as also the actions required to remove those. Communication is, however, one of the most difficult of all the managerial activities to measure. Quantitative and objective proof of the success of 21 effectiveness is extremely hard to come by.

    However, in evaluating communication, much can be accomplished by a systematic approach utilizing a planned method of evaluation that likes for results in terms of stated objectives and takes into account both success and failure. Any assessment of communication, as such, requires the determination of the criteria for this evaluation and fixation of norms in respect of these criteria. Both of these are, further, to be oriented to the basic objective of the process itself. In general terms, the objective of communication may be defined as the passing of ideas and understanding from the sender to the target with the view to getting the desired behavioural response from the latter.

    The finding out of the actual behavioural responses and comparing these with the expected ones, however, in case of this continuously on-going process, presents insurmountable difficulties. The ultimate objectives of the communication are related to the communication programmes through their relationships with immediate objectives.

    Effective communication, as such, might be the accurate transmission and receipt thereof and its correct understanding. There are several elements in communication that can be evaluated to assess directly the effectiveness of communication. Effective communication is needed at all stages in order to ensure this welfare. At the planning stage, information is needed on the various aspects of the enterprise, the feasibility of the project being undertaken, finances involved, man-power required, marketing conditions, publicity campaigns, etc.

    At the execution stage, orders are issued to the employees to start work, the workers associated with the project are constantly motivated and kept involved, a sense of discipline is cultivated 2 22 among them and their morale is kept high.

    All this requires constant two way communication between the managers and the employees. Then at the assessment stage, the manager is again required to communicate with various sources, both internal and external, to assess the success of the project, and if a need is felt, to envisage modifications in the future plans.

    In view of this elaborated and complex commercial structure, communication can be used for any or more of the following objectives: 1. Information 2. Advice 3. Order 4. Suggestion 5. Persuasion 6. Education 7. Warning 8. Raising morale 9. It can be done either through spoken or written language or by using other system of signs or signals. Managers need complete, accurate and precise information to plan and organize; employees need it to translate planning into reality.

    External information Information on the following aspects is very vital for the existence and welfare of any organization: 1. Information about its products: i consumer response to its products in comparison with competing products with reference to quality as well as price, ii whether they are being produced in conformity with the latest trends.

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